Bcasa

For Bcasa, a furniture retailer focused on Italian design, we developed a minimalist brand identity inspired by European aesthetics.

The concept is built around the letter “A” in the name — reimagined as a sofa form. This element became the foundation of the visual system, evolving into a set of simplified furniture symbols used across navigation and brand communication.

The overall style is clean and minimal, allowing the identity to remain flexible while clearly reflecting the essence of contemporary Italian design.