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Tangif
Type
Branding
Description
The brand book for the architectural agency TANGIF is built around architectural graphics and visual techniques characteristic of the design environment.
The visual language draws inspiration from the technologies of the 1980s — a time when architectural projects were transmitted via fax. This reference introduces a subtle sense of history and process, adding depth and authenticity to the agency’s identity.
Elements of pointillist graphic treatment, often found in architectural visualization, are also incorporated into the system, reinforcing the connection to professional drafting and representation techniques.
Combined with minimalism and a contemporary aesthetic, the result is a restrained visual language in which graphics do not distract but enhance the projects, keeping the focus on the content.
