EFES Kazakhstan — Contemporary Art Exhibition

For the FIS Kazakhstan contemporary art exhibition, we developed a visual identity centered around a poster design inspired by traditional Kazakh ornamental patterns.

The concept was based on one of the most recognizable elements of Kazakh ornamentation — the vegetal (floral) motif. We reinterpreted this traditional form through a modern graphic language, creating a bridge between cultural heritage and contemporary visual expression.

The poster became the foundation for the overall visual system of the exhibition. Based on this key visual, we also designed supporting materials, including storefront window and branded merchandise, such as tote bags.

The project demonstrates how traditional cultural elements can be transformed into a cohesive and modern design system across multiple touchpoints.