UMI by Victoriya Stanevich

This project focuses on packaging design and print development for a cosmetic product by Victoria Stanevich.

The concept is built around the idea of eye beauty and visual expression. A detailed eye texture combined with a deep black gradient was used to emphasize the product’s core effect — enhancing and defining the eyes.

The packaging becomes a direct visual extension of the product’s function, creating a strong connection between the graphic language and the result of use.

Special attention was given to print execution, ensuring accurate reproduction of texture, contrast, and depth in the final physical product.