Xylogel

For Xylogel by SANTO, we developed a visual concept focused on clearly communicating a common user problem.
The idea highlights the inconvenience of traditional nasal sprays — the need to tilt the head back and the risk of product leakage. To make this instantly understandable, we used a simple but striking metaphor: people shown upside down.
This visual exaggeration creates an immediate association with discomfort, while keeping the message minimal and easy to grasp.
The result is a clean, direct visual that effectively communicates the product advantage through a single, memorable image. The project was developed in collaboration with DDB Almaty.